Templates, guides, and tools to help you get the most out of WOM.
Copy, personalise, and send to your customers via WhatsApp, SMS, or email.
Full email template to announce your referral programme.
Hey! 👋 Quick one — if you know anyone who could do with our services, I'd really appreciate a referral. There's a reward in it for you too! Just use this link: https://usewom.com/[your-slug] Takes 30 seconds. Thanks! 🙏
Hey, just a gentle nudge — I mentioned our referral programme a little while ago. If anyone comes to mind who could use our services, here's the link again: https://usewom.com/[your-slug] No pressure at all — just wanted to make sure you had it! Thanks 😊
Just wanted to say a huge thank you for referring someone to us — it really means a lot. Your referral has been accepted and you're one step closer to your next reward! You can check your progress here: https://usewom.com/dashboard Keep them coming! 🎉
Practical advice to help you get more from your referral programme.
The biggest barrier to getting referrals isn't that people don't want to help — it's that they don't think of it unless prompted. The key is making the ask feel natural, not salesy.
Frame it around the other person, not yourself. Instead of “Can you refer someone to me?”, try “If you know anyone who's struggling with [problem you solve], I'd love to help them out.” This shifts the focus from you needing business to you offering value.
Make it easy. Don't ask them to remember — send them your WOM link right there and then. A text or WhatsApp message takes 10 seconds and removes all friction.
Mention the reward casually. Something like “There's a little thank-you in it for you too” is enough. You don't need to hard-sell the incentive — it's a bonus, not the reason.
The best time to ask for a referral is immediately after a great experience — not days or weeks later. Right after you've finished a job, delivered a result, or had a positive interaction, your customer's satisfaction is at its peak.
That's the moment they're most likely to think of someone who needs the same thing. Send them your referral link before you leave site, before the call ends, or in a follow-up message that same day. Waiting even 48 hours drops the likelihood significantly.
Your reward tiers should feel generous enough to motivate action, but sustainable for your business. Here are some practical guidelines:
Too low: Anything under £10 or a vague “discount on your next order” feels tokenistic. People won't go out of their way for something that doesn't feel like a real thank-you.
The sweet spot: £20–£50 in vouchers (Amazon, John Lewis, M&S) for your first tier works well. It's tangible, easy to fulfil, and universally appreciated. For higher tiers, consider something specific to your trade — a free service, a premium upgrade, or a higher-value gift card.
Think about your margins. If your average job is worth £500, a £25 reward is 5% of revenue — a bargain compared to the cost of acquiring that lead through advertising. Even a £50 reward is cheaper than most paid marketing channels.
Ready-to-use materials for your website, emails, and print.
Paste into your email client's signature settings.
Know someone who needs our services? Refer them here and earn rewards.
<p style="font-size:13px;color:#555;">Know someone who needs our services? <a href="https://usewom.com/[your-slug]" style="color:#4f46e5;font-weight:600;">Refer them here</a> and earn rewards.</p>
Print and display at your counter, office, or on your van.
Love our service?
Refer a friend and get rewarded.
https://usewom.com/[your-slug]