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Sample email for your customers

Copy this template, personalise the bracketed sections with your business details, and send it to your existing customers to announce your referral programme.

How to use this template

  1. Click “Copy to clipboard” below
  2. Paste into your email client (Gmail, Outlook, etc.)
  3. Replace [bracketed sections] with your business name, referral page URL, and reward tiers
  4. Send to your customer list

Email template

Subject: Know someone who could use our services? We'll reward you for referring them.

Hi [Customer Name],

Thank you for being a valued customer of [Your Business Name].

We've just launched a referral programme — if you know someone who could benefit from our services, you can refer them through our dedicated page:

[Your referral page URL]

Here's how it works:

1. Visit the link above and submit the name and email of someone you'd like to refer.
2. They'll receive a friendly email asking if they're happy to be contacted — nothing is shared without their consent.
3. Once they agree, we'll reach out to them directly. Every accepted referral earns you progress toward a reward.

Our current reward tiers:
[List your reward tiers here, e.g.]
• 3 referrals — £25 Amazon voucher
• 7 referrals — £75 Amazon voucher
• 15 referrals — Free service (worth £150)

It only takes 30 seconds, and your recommendation means the world to us.

Thank you for your continued support.

Best,
[Your Name]
[Your Business Name]

Tips for a great referral email

  • •Send it right after a positive interaction — timing matters more than perfect wording.
  • •Keep it personal — if you can, use their first name and reference the work you did for them.
  • •Highlight the reward — people are more likely to act when they know what's in it for them.
  • •Make the link easy to find — put it near the top, not buried at the bottom.