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Sign up at usewom.com/merchant/onboarding. You'll choose your plan, enter your business details, set your reward tiers, and receive a magic link to activate your account. The whole process takes under 5 minutes.

Your page goes live once your account is verified. Check your inbox for a verification email from WOM. If your business details couldn't be automatically verified, our team will review your account within 24 hours and notify you by email.

Your page URL is set during onboarding and cannot be changed after activation, as Advocates may already have the link saved. If you have a strong reason to change it, contact us at hello@usewom.com.

Every new account gets a 30-day free trial with no credit card required. At the end of the trial, you'll need to select a paid plan to keep your page active. If you don't upgrade, your page is deactivated but your data is kept for 30 days.

When an Advocate submits a referral, the Lead (the person being referred) automatically receives an email asking if they're happy to be introduced to your business. Only once they confirm does their referral appear in your dashboard as ready to action. This keeps the process GDPR and PECR-compliant without any effort on your part.

Accepting a referral signals to the system that you're pursuing this lead. The Advocate is notified and their referral count towards rewards is updated. The Lead's full contact details are available in your dashboard.

Yes. If a lead isn't right for your business, you can decline the referral from your dashboard. The Advocate is notified so they understand the outcome.

The referral will remain in a 'Consent pending' state. WOM does not send follow-up emails to Leads on your behalf. If the Lead doesn't respond, the referral will not progress, and the Advocate will not receive credit for it.

You set your own rewards during onboarding — for example, "5 accepted referrals = £50 gift voucher". Advocates can see the tiers on your public referral page and track their progress in their dashboard. When an Advocate hits a milestone, you're notified to fulfil the reward.

No. Rewards are entirely between you and your Advocates. WOM tracks progress and notifies you when a milestone is hit, but the fulfilment is your responsibility. Make sure the rewards you advertise are ones you intend to honour.

Yes, you can update your reward tiers from your merchant dashboard at any time. Changes apply to new referrals only — existing Advocates who are already progressing towards a reward will see the original tiers.

See our Pricing page for a full breakdown. Starter includes everything to run a basic referral programme. Growth adds unlimited reward tiers, custom form fields, and logo upload. Pro adds multi-user access, reward approval controls, and automated re-engagement campaigns.

You can change your plan from the billing section of your merchant dashboard. Upgrades take effect immediately. Downgrades take effect at the end of your current billing period.

We don't offer prorated refunds for partial months. If you cancel, you'll retain access until the end of the billing period you've already paid for.

You own the data generated through your WOM account. WOM processes it on your behalf to deliver the service. When a Lead consents and you accept a referral, you become the data controller for that Lead's personal information.

Your referral page is deactivated immediately. Your data is retained for 2 years after account closure in case of disputes, then permanently deleted. You can request early deletion by emailing privacy@usewom.com.

Yes. The consent-first flow is built around GDPR and PECR requirements. Leads must explicitly consent before their details are shared or any electronic communications are sent. Our Privacy Policy sets out how all data is handled. Merchants also carry their own responsibilities as data controllers for Lead data they receive.