From setup to your first accepted lead — six simple steps, fully automated.
Add your business name, brand colour, and reward tiers. Your unique referral page goes live in under two minutes — no code needed.
Share the link with your happy customers via email, text, social, or in person.
Your customer (the advocate) visits your referral page and submits the name, email, and a short note about the person they're referring.
They can see your reward tiers and track their progress from their own dashboard.
The referred person receives a branded email explaining who referred them and why. Nothing is shared with you until they give explicit consent.
They can also add an optional message for your business — like what they need help with.
The lead confirms they're happy to be contacted. Only then are their details shared with you. Full GDPR and PECR compliance, built in.
If they don't respond, we send two gentle reminders over 10 days — then stop.
You get an email with the lead's name, the advocate's notes, and any message the lead left. Click to accept — their full contact details are revealed.
Not a fit? Reject silently. The advocate won't be notified.
When you accept the lead, the advocate is notified and their referral count goes up. When they hit a reward tier, they're told exactly what they've earned.
You decide the rewards — vouchers, discounts, gifts, whatever works for your business.
You decide what advocates earn and when. Here are some examples from real service businesses.
Plumber
£25 Amazon voucher
3 accepted referrals
£75 Amazon voucher
7 accepted referrals
Free boiler service (worth £150)
15 accepted referrals
Accountant
£30 Costa gift card
2 accepted referrals
£100 John Lewis voucher
5 accepted referrals
50% off your next tax return
10 accepted referrals
Personal trainer
Free PT session
1 accepted referral
Free month of group classes
5 accepted referrals
£200 kit voucher
10 accepted referrals
You can set up to 3 tiers on the Starter plan and unlimited tiers on Growth and Pro.
No manual work after setup. Every step is handled by WOM automatically.
Set up your referral page in under 2 minutes. No card required.