Word of mouth is your best channel. But it's invisible.
A study by McKinsey found that 20 to 50% of all purchasing decisions are primarily driven by word of mouth. For service businesses, that number is likely even higher.
Think about your last ten jobs. How many came from someone who was recommended by an existing customer? Probably most of them.
Now think about this: do you know which customers sent those referrals? Can you tell who your best advocates are? If a customer has sent you five jobs this year, do you even know about it?
Make every referral trackable
WOM gives you a branded referral page to share with your customers. When they want to refer someone, they visit the page, fill in a few details about the person, and WOM sends a consent email to the lead. You see exactly who sent each referral.
No more asking “how did you hear about us?” and getting vague answers. No more guessing which customers are worth rewarding.
According to a Powered Now survey, 70% of UK homeowners hire a tradesperson recommended by someone they know. Only 12% use platforms like Checkatrade. Your referrals are already your biggest source of work — now you can actually see them.
How referral tracking works
Your referral page
Share your branded referral page with customers. When they want to recommend you, they visit it and submit the details of the person they're referring.
Automatic tracking
Every referral is logged with the advocate's details. You see who referred whom and when — no manual work needed.
Clear dashboard
See your top advocates, referral counts, and conversion rates. Know exactly what's working and who deserves a reward.
Start tracking your referrals today
Free to start. No card required. See who's sending you business within minutes.
Set up your referral page freeFrequently asked questions
How does word of mouth referral tracking work?
You share your referral page with customers. When they want to refer someone, they visit the page, fill in a few details, and a consent email goes to the lead. Every referral is tracked automatically — you can see who referred whom, when, and whether they converted.
What data can I see about my referrals?
You can see which customers are referring, how many people they've sent your way, which referrals converted into jobs, and how your referral programme is performing overall. All from a simple dashboard.
Is referral tracking data private and secure?
Yes. WOM is GDPR and PECR compliant and built for UK businesses. Referred leads give consent before their information is shared. Your data is encrypted and stored securely.
Can I track referrals from different sources?
Yes. Every referral submitted through your page is attributed to the advocate who submitted it. Whether customers find your page via text, email, social media, or in person — every referral is tracked back to the right person.