Word of mouth already runs your business. Why not reward it?
A Powered Now survey found that 70% of UK homeowners hire a tradesperson recommended by someone they know. Compare that to just 12% who use platforms like Checkatrade or MyBuilder.
Word of mouth is already how you get most of your work. But right now, the customers who send you business get nothing in return. And you have no way to track who's doing it.
A referral reward system changes that. It gives your best customers a reason to keep recommending you — and gives you visibility into where your work is actually coming from.
Simple rewards that drive real results
WOM lets you set up tiered rewards for your customers. The more people they refer, the bigger the reward. It's straightforward, fair, and easy for your customers to understand.
You choose what to offer — cash, discounts, gift cards, or anything else. Set the tiers, share your referral page with customers, and let WOM handle the tracking.
According to Deloitte, referred customers have a 37% higher retention rate than customers acquired through other channels. When you reward referrals, you're not just getting more leads — you're getting better ones.
How the reward system works
Set your rewards
Choose what you want to offer at each tier. Start simple — even a £20 thank-you goes a long way.
Customers submit a referral
Your customer visits your referral page, fills in a few details about the person they're recommending, and hits submit. A consent email goes straight to the lead.
Rewards unlock automatically
As referrals come in and convert, your customers move up through reward tiers. You stay in control of which referrals count.
Start rewarding your best customers
Free to start. No card required. Set up your referral rewards in under five minutes.
Set up your referral page freeFrequently asked questions
What rewards work best for tradespeople referral programmes?
Cash rewards and discounts on future work tend to perform best for trades businesses. Some tradespeople offer gift cards, free maintenance checks, or tiered rewards that increase with each successful referral. The best reward is one that's valuable enough to motivate but sustainable for your business.
Can I customise the reward tiers?
Yes. With WOM you can set up multiple reward tiers — for example, a small reward for the first referral, a bigger reward for the third, and a premium reward for the fifth. This encourages repeat referrals and rewards your most loyal advocates.
Do customers actually use referral programmes?
Yes. Research shows that 82% of small business owners say referrals are their primary source of new business. Most happy customers are willing to recommend you — they just need to be asked and given an easy way to do it. A simple referral page removes the friction.
Is a referral reward system worth the effort for a small trades business?
Absolutely. Referred customers have a 37% higher retention rate according to Deloitte, and they cost far less to acquire than leads from paid ads or lead generation platforms. Even a simple referral reward system can deliver a strong return.