You know referrals work. You just can't track them.
According to Nielsen, 88% of consumers trust recommendations from people they know more than any other form of marketing. If you run a service business, you already know this. Your best jobs come from word of mouth.
But right now, you have no idea who's sending you work. You can't see which customers are your best advocates. And you definitely can't reward them properly.
Most referral software is built for e-commerce brands with marketing teams. You need something simpler.
A referral programme that runs itself
WOM gives you a branded referral page to share with your customers. When they want to refer someone, they visit your page, fill in a few details, and WOM sends a consent email to the lead. When the lead consents and you accept, you see exactly who sent them.
No spreadsheets. No guesswork. No chasing people to find out how they heard about you.
Research from the Wharton School of Business found that referred customers have a 16% higher lifetime value and are 18% less likely to leave than customers acquired through other channels. A simple referral programme doesn't just bring you more work — it brings you better work.
How it works
Create your referral page
Set up your page in minutes. Choose your rewards and tiers. No technical skills needed.
Share your page
Send your referral page to customers after a job, in a follow-up text, or on your invoice. They visit it to submit referrals.
Track and reward
See who's referring, who's converting, and reward your advocates automatically as they hit each tier.
Free to start. No card required.
Join hundreds of UK service businesses already using WOM to turn word of mouth into a system.
Set up your referral page freeFrequently asked questions
How much does WOM referral software cost?
WOM is free to start with no card required. You can set up your referral page, choose your rewards, and start tracking referrals without paying anything upfront.
How long does it take to set up a referral programme with WOM?
Most businesses have their referral page live in under five minutes. You choose your rewards, customise your page, and share it with your customers. No technical knowledge needed.
Is WOM referral software GDPR and PECR compliant?
Yes. WOM is built for UK businesses and handles GDPR and PECR consent collection as part of the referral process. Referred leads give consent before their data is stored or shared with you.
What types of businesses use referral programme software?
Any service business that relies on word of mouth — plumbers, electricians, landscapers, personal trainers, dog groomers, mortgage brokers, cleaners, and more. If your customers recommend you to friends, referral software helps you track and reward that.