Most referral software wasn't built for you
Search for referral software and you'll find tools built for online shops, SaaS companies, and big brands with marketing teams. They want you to integrate with your CRM, connect your e-commerce platform, and run A/B tests on your referral emails.
You're a plumber. Or a landscaper. Or a personal trainer. You don't have a CRM. You don't need A/B tests. You need a simple way for your customers to refer people to you, track who they send your way, and reward them when it works.
That's what WOM does. Nothing more, nothing less.
Built for the way you actually work
According to Nielsen, 88% of consumers trust recommendations from people they know. For service businesses, that trust matters even more — you're working in people's homes, with their pets, or on their bodies.
WOM gives you a branded referral page you can set up in minutes. Your customers visit it to submit referrals — they fill in a few details about the person they're referring, and a consent email goes straight to the lead. You see every referral. Rewards unlock automatically as your advocates hit each tier.
Research shows 65% of new business comes from referrals. WOM helps you make sure that number keeps growing.
What you get
Branded referral page
Your own page where customers can submit referrals, see your reward tiers, and track their progress. No website needed.
Built-in consent handling
Every lead gets a consent email before their details reach you. GDPR and PECR sorted, no extra work.
Tiered rewards
Set up reward levels that increase as customers refer more people. Encourages repeat referrals.
Simple dashboard
See your referrals, conversions, and top advocates at a glance. Works on your phone.
Try it free. No card needed.
Set up your referral page in under five minutes and start seeing who sends you business.
Set up your referral page freeFrequently asked questions
How much does customer referral software cost?
WOM is free to start with no card required. You only pay for your referral rewards — the software itself has no upfront cost. This makes it accessible for sole traders and small businesses who don't want to commit to expensive monthly subscriptions.
What makes WOM different from other referral tools?
Most referral software is designed for e-commerce or enterprise companies. WOM is built specifically for UK service businesses — plumbers, landscapers, personal trainers, and similar trades. It's simple to set up, doesn't require a website, and works the way service businesses actually operate.
Is the referral software mobile friendly?
Yes. Your referral page and dashboard work on any device. Your customers can submit referrals from their phone, and you can check your dashboard from yours. No app download needed.
What support is available if I need help?
WOM offers direct support to help you get set up and answer any questions. Since the platform is designed to be simple, most businesses are up and running without needing help — but it's there if you need it.